The Annual Media Winners & Losers List:

Top 10 Losers:

-The entire Heene “Balloon Boy” family

-Levi Johnston
-Kanye West

-Carrie Prejean
-Chris Brown
-Speidi – Spencer & Heidi Pratt
-Bank of America CEO Ken Lewis
-Wall Street

- Jon Gosselin

-Tiger Woods

Top 10 Winners:

-James Cameron

-Cast of Jersey Shore

-Jay Leno
-Capt Chesley “Sully” Sullenberger
-Taylor Swift
-Ellen Degeneres

-David Letterman

-Glenn Beck
-Tina Fey

-Sarah Palin

This is a list of people who have either used the media to their advantage in 2009 or, on the flip side, mangled their opportunities with the media.  There were many people who straddled both lists.  Some of the people above have done things to earn being on both lists.  The determining factor was the outcome of their media story or the evidence pushing them in one direction.

The criteria:  To make the list…

-You must have made major headlines in 2009
-Death does not count as criteria for one  of the lists
-If your positives and negatives outweigh each other, you won’t make the list
-Jess Todtfeld and TJ Walker sift through hundreds of 2009 news personalities to formulate this list.

Jess Todtfeld and TJ Walker are booking up for interviews.

Please call their office at (212) 764-4955 or email info@mediatrainingworldwide.com to talk about availability.