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One of the world’s most beautiful women. A small bag of ‘dirty-looking stones’. A former African ruler, accused of appalling crimes.
It sounds like the stuff of fiction, but it happened. The supermodel Naomi Campbell was subpoenaed to give evidence at the trial of former Liberian President Charles Taylor. And suddenly, the world’s media took notice.
Was the reporting of this story shallow? Should reporters have given more prominence to this important war crimes trial before a supermodel got her small part in the story? Or is it in the nature of the media, always to go for the celebrity angle?
Media coach and former BBC reporter Tony Coll says the coverage of Naomi Campbell’s minor role in this trial tells us a lot about the media. And there are lessons for PR professionals – particularly those who count celebrities among their clients.
Sometimes the pure volume of different communities, social network sites and domains can be overwhelming for an Internet Marketing novice. It is hard to figure out where to put your site that isn’t a waste of time. There are two benefits you should be looking for in any online marketing campaign. The first should be the volume of visitors to a particular site. If you want to know that information you can download a plugin that will help show you the Traffic Ranking of the site you are looking for. The option most often used is the Alexa ranking of a site. This will help you in determining which sites to target from a volume standpoint. For instance if you only have a small amount of time joining the top social media sites (Twitter, Facebook, StumbleUpon etc.) based on there traffic rankings in Alexa will be helpful. The volume strategy is important because you want to establish a presence on these sites because they are most likely to have someone on them looking for your product or services in a given day. Most of the time web sites owners stop at this process once they have established themselves on these sites and wait for the traffic to pour in. There are symbiotic relationships in nature and then there are parasitic relationships as well. In some instances you want to find sites that you gain more benefit from then you help them. This is the heart of the second strategy which is link building. Although the sites themselves might not have high volume traffic by establishing a link on there site you are helping improve your own search rankings. These are not often the most high traffic sites but are the ones you want to form a bit of a parasitic relationship with. You will only be able to find these sites by studying your competitions backlinks or by going onto Internet Marketing web sites and studying which sites will help you with backlinks. You can also hire a Small Business SEO Company or SEO Firm to provide these services for you. It is important to remember that there is a front end and a back end of Internet Marketing. You need to work both ends to truly have a successful Internet Marketing Campaign for your website.